3 tips for a successful strategy for generating B2B leads
Just like all other sectors, B2B marketing is currently undergoing its own digital revolution. The time when we believed that only B2C could benefit from… Read more
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Mobile-first: how to perform in the new Google index
Google pays great attention to changes in behaviour and seeks at all times to adapt as best as possible to new user habits. It regularly… Read more
In-store Analytics: Improved customer experience
Today, retail stores that do not use the new technologies and the data that they provide expose themselves to a serious risk—that of being overtaken… Read more
Feedback on the Search Marketing lectures at SMX Paris 2018
Search Marketing professionals have attended the SMX Paris for 9 years now. Lectures are focused on changes in marketing on search engines and also on… Read more
How to optimise my site for voice search?
The number of voice search queries increase rapidly. How should you optimise your website according to this trend? Here is a question that is still… Read more
Google Shopping: how to make the most of it for your e-commerce
Display your e-shop products directly in Google search results? It’s possible, with Google Shopping. Relying on the AdWords advertising interface, this type of high-performance campaign… Read more
How do Google Analytics Cookies work?
All websites use cookies, but what exactly are they? Google Analytics cookies are specific cookies which help to improve the user’s experience on your website,… Read more
Do I really need to call upon an SEA agency?
Good question, don’t you think? This is a question we are frequently asked by marketing managers. For, in certain cases, a company can choose to… Read more
The leading trends at the SEO Campus Paris 2018
On the 22nd and 23rd of March 2018, part of Universem’s SEO team was in Paris for the 2018 edition of the SEO Campus. Every… Read more
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