How and why will iOS 14.5 affect your digital marketing?
The iOS 14.5 update will change the way advertisers interact with Internet users. Everyone is trying to prepare for the changes as best they can… Read more
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6 digital marketing trends for 2021
2020 was a year we certainly won’t forget any time soon… a year that has brought a marked acceleration in terms of digital transformation. Energized… Read more
SEO Next Gen 2020: a recap
For Universem, October 2020 was dedicated to our SEO Next Gen event. This event was planned for the second year in a row, although this… Read more
Google Shopping Free Listing: What does it mean for our e-commerce?
In the middle of the Covid-19 crisis, many retailers had to close their physical point of sales. In order to support these companies to find… Read more
The new lockdown in Belgium means a 100% online Black Friday sales for retailers
We know that 2020 will have been a very particular year full of uncertainty. The Covid-19 pandemic has changed buying patterns and shifted consumer behaviour,… Read more
Google to introduce the new Google Analytics: Google Analytics 4 Property
Today (Wednesday October 14), Google has announced that Google Analytics 4 Property (previously known as App+Web) will become the new version by default of Google… Read more
SEO Next Gen 2020 – 4 Tuesdays, 4 sessions! Update: last session (nr 4) moved to Friday Oct 30
We are delighted to invite you to the 2nd edition of SEO Next Gen. During this event, we and some international experts will introduce you… Read more
‘Click and collect’ increases online purchases
The past few months have seen a rise of click and collect in the online strategies of many advertisers in the retail world. It is… Read more
How to create a positive GDPR impact with Universem?
In May 2018, the new European legislation ‘GDPR’ came into force. These privacy laws change the way personal data is handled online. The law includes… Read more
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