SEO vs SEA : reconciliation around the same digital strategy
SEA and SEO have long been considered two enemy brothers. Despite their very different visibility and functioning, these two Search techniques work for the same… Read more
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Major Analytics Trends in 2019
Mid-year is always a good time to make a point on major analytics trends that were announced at the beginning of the year. As a… Read more
The 7 most important novelties of Google Ads
“Google Marketing Live” is usually the moment for Google to announce all its most important updates for the coming year. We’ve summarized them for you… Read more
Yves Rocher & Universem: A successful partnership in digital advertising – Video Case
It is unnecessary to present Yves Rocher, one of the most popular cosmetic brands since 1959! Beyond the trends of recent years, it’s been 60… Read more
SEO Benelux: The event to grow your business
The season of events and trade shows has started again. For us at Universem, this means examining the wide range of Digital Marketing events and… Read more
Google I/O Conference 2019: what’s new for SEO?
Spring is the season of cleaning up the old and bringing in the new. So too with Google. At the annual Google I/O developer conference… Read more
The whole team wishes you a happy new year!
2018 slowly comes to its end. We wanted to thank our clients and our partners for the past twelve months. We enjoyed every moment and… Read more
Why and how to advertise on Instagram? Our Tips & Tricks!
There’s no getting away from this ultra-trendy platform. Bought over in 2012 by Facebook, the social network is now as fashionable as ever. Much more… Read more
Featured Snippet and People Also Asked: our advice for your natural web indexing
Featured snippets and People Also Asked bear witness to advances in search engine use aimed at offering internauts the most appropriate response by endeavouring to… Read more
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