Featured snippets and People Also Asked bear witness to advances in search engine use aimed at offering internauts the most appropriate response by endeavouring to… Read more
Just like all other sectors, B2B marketing is currently undergoing its own digital revolution. The time when we believed that only B2C could benefit from… Read more
Google pays great attention to changes in behaviour and seeks at all times to adapt as best as possible to new user habits. It regularly… Read more
Today, retail stores that do not use the new technologies and the data that they provide expose themselves to a serious risk—that of being overtaken… Read more
Search Marketing professionals have attended the SMX Paris for 9 years now. Lectures are focused on changes in marketing on search engines and also on… Read more
The number of voice search queries increase rapidly. How should you optimise your website according to this trend? Here is a question that is still… Read more
Display your e-shop products directly in Google search results? It’s possible, with Google Shopping. Relying on the AdWords advertising interface, this type of high-performance campaign… Read more
All websites use cookies, but what exactly are they? Google Analytics cookies are specific cookies which help to improve the user’s experience on your website,… Read more
Good question, don’t you think? This is a question we are frequently asked by marketing managers. For, in certain cases, a company can choose to… Read more
