If you are looking to boost internaut interactions with your brand, or to promote a specific content towards a specific audience, then social advertising is the medium for you.
Today, every network has its own digital advertising platform:
- Facebook is the most famous with over 2 billion users. It is also the social medium that takes the process the furthest in terms of targeting potential and web advertising formats.
- LinkedIn Ads is the world-leading professional network. It is the most pertinent channel to reach a B2B audience.
- Did you know that the current most widely used visual medium is not television, but YouTube? Today, this video format is simply impossible to ignore.
- Intimately linked with Facebook, Instagram, the popularity of which is enjoying constant growth, is on the verge of becoming the number 2 social medium.
- Other social media include Twitter, Snapchat and the Waze – GPS application. They can all be used to achieve different marketing goals.