A request, a theme and many keywords

Do you know the right keywords and the most important themes for your website’s natural indexing? Do you know if your site is visible on Google thanks to these key expressions? Discover how to answer ‘yes’ to both of these crucial questions for SEO.

Keywords and SEO

Natural web indexing generally starts by analysing keywords. This phase, which can initially appear simple, or even of secondary importance, is in fact a fundamental step in your SEO strategy. But what exactly does this semantic audit imply? Here is an incomplete list of what it involves:

  • Determining interesting families of keywords per category for your site
  • Finding the right combinations to work on long tail SEO
  • Establishing an idea of search volume on the keywords you want to place
  • Knowing the importance of competition on the same keywords
  • Comparing the opportunities offered by existing content
  • Optimising meta elements (<title>, meta description, etc.) and text based on the retained word list

The ideal keyword

The ideal keyword is a word or an expression that large quantities of Internet users look for, upon which your competitors have not placed particular priority and likely to draw quality traffic.

There are, of course, generic terms relating to your activity, but let’s not forget long tail keywords. More specifically, these words are less often searched and, in particular, less subjected to SEO competition; they consequently must be an integral part of your content strategy. Combined, they generate around 80% of SEO traffic to a website!

How to find the right keywords

Once you have determined the principal keywords associated with your activity, you can look for more ideas thanks to Google’s keyword generator: the Keyword Planner. This essential tool for any indexer can also help you make estimations of the search volume you can expect for each word or key expression.

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