Happy Holidays 2017 – 2018

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2017 is coming to an end…  And 2018 is about to start! Our entire team wishes you to enjoy a fully connected experience in 2018.   However, in this digital era, we are convinced that human will always remain first.  2017 have seen some hypes becoming tangible and profitable opportunities and so will 2018.  Whatever the …

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Bloovi Conversion day in about 1000 words

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Or even better, this entire summit around conversion summarized in one single sentence. Optimizing your conversion rate (or CRO) means grabbing your targeted audiences’ attention by putting yourself into their shoes, motivate the said audience throughout the conversion process and improve their experience by measuring what truly matters on your website. So yesterday, we were …

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Why – and how – you should post on LinkedIn

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There are several methods for staying connected with your colleagues, partners, or existing or prospective clients on LinkedIn. But do all of these techniques have the same value and purpose? Here’s a quick comparison: When you send a private message, you can only manually contact one person at a time. When you publish a post …

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Voice Search is booming: make yourself heard!

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  Jeff Bezos: “Alexa, buy me something from Whole Foods.” Alexa: “Buying Whole Foods.” Jeff Bezos: “Wait, what?”   This tweet quickly spread around the internet and perfectly illustrates the topic of this article. “Conversation as a Platform” and “Conversation as a Service” are both terms that mark the advent of a new interface which …

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Universem: a decade of Digital Marketing

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Universem celebrates its 10th anniversary at the Atomium! Like an electron orbiting around a nucleus, Universem is celebrating 10 years in the digital marketing business. On 12 October, the founders held an event at the Atomium in Brussels – a fitting venue – to celebrate this milestone in the scale-up’s development. “We’re delighted to be able to share …

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Universem is one of the founding partners of DALL-int

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Universem joins the DALL-Int. family of independent digital marketing agencies The digital world is changing fast – and marketing is no exception. The relationship between agencies and partners is crucial. And while there is plenty of best practice out there, this relationship is not always easy to manage. Many big media groups rely on the …

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A brief introduction to Social Selling

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Social Selling? I Think you are misleading there my dear Sir… Social Media reshaped our world: it forced organisations to modify the way they are communicating with their audiences. It also gave the opportunity to the said audiences to easily interact with their providers. As stressed in a recent article from my colleague Anthony, feedback …

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Universem will be present at the Paris Retail Week

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The opening of our new offices in Paris was announced earlier this year. The ‘Paris Retail Week’ is a great opportunity to place our expertise under the spotlight as well as to reinforce the presence of our brand in the Parisian ecosystem. It is the third edition of this incredible event that gathers more than …

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UPDATE: New statistical tools on LinkedIn

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  LinkedIn has just updated its Analytics features, after announcing earlier this year that modifications would be made. Last month, we updated our previous article that discussed LinkedIn statistics (available here), but the new Analytics interface was not available at that time as it is being rolled out gradually. Our first look at the new …

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