UPDATE: New statistical tools on LinkedIn
LinkedIn has just updated its Analytics features, after announcing earlier this year that modifications would be made. Last month, we updated our previous article that… Read more
Web Analytics
Reinvent your website with Google Optimize
Google Optimize, what is it? Google Optimize is an A/B testing tool, i.e. a testing tool used to assess how a change on your website… Read more
Use LinkedIn’s new statistics!
Having filled its adverts with sponsored statuses, LinkedIn has now developed a statistics tool with more features. What information should be analysed and how should… Read more
How to get the most of your AdWords campaigns thanks to Web Analytics? – Digital First 2015
Recently, Universem gave a conference at Digital First 2015, the largest Digital Marketing & Digital Transformation fair in Belgium. We wanted to highlight the importance… Read more
Google Tag Manager: manage your tags in just a few clicks!
It’s now been more than a year (October 2012) since Google launched Google Tag Manager – its new tag management tool. More and more companies… Read more
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