How to match the fast evolving consumer needs? – Google Marketing Live 2022
On May 24th & May 25th 2022, we had the chance to attend the Google Marketing Live conference in Zurich gathering large customers and agencies… Read more
Web Analytics
Universem and Lexing audit 100 of the largest Belgian websites on the application of the GDPR law
We wanted to know more about the status of the GDPR legislation in Belgium in 2022. Although the European “GDPR” legislation is more than 4… Read more
How to create a positive GDPR impact with Universem?
In May 2018, the new European legislation ‘GDPR’ (General Data Protection Regulation) came into force. These privacy laws change the way data is handled online… Read more
Meet our new Head of Web Analytics
Amandine Duchesne talks about her new role as Head of Web Analytics. And what exactly does it entail for Universem and for our customers? What… Read more
Google to introduce the new Google Analytics: Google Analytics 4 Property
Today (Wednesday October 14), Google has announced that Google Analytics 4 Property (previously known as App+Web) will become the new version by default of Google… Read more
In-store Analytics: Improved customer experience
Today, retail stores that do not use the new technologies and the data that they provide expose themselves to a serious risk—that of being overtaken… Read more
How do Google Analytics Cookies work?
All websites use cookies, but what exactly are they? Google Analytics cookies are specific cookies which help to improve the user’s experience on your website,… Read more
A Web Analytics agency…
… with Google Data Studio certification! Last month, our agency joined the 142 agencies awarded with the three Google Analytics, Google Tag Manager and Google… Read more
GACP Summit 2017 | Measurement for Growth: follow-up & end of our adventures
As you may have seen on our social networks and on our hashtag #UniversemSF, the Universem team was proudly represented at the recent Google Analytics… Read more
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