How and why will iOS 14.5 affect your digital marketing?
The iOS 14.5 update will change the way advertisers interact with Internet users. Everyone is trying to prepare for the changes as best they can… Read more
Tracking & Tagging
Google to introduce the new Google Analytics: Google Analytics 4 Property
Today (Wednesday October 14), Google has announced that Google Analytics 4 Property (previously known as App+Web) will become the new version by default of Google… Read more
How to create a positive GDPR impact with Universem?
In May 2018, the new European legislation ‘GDPR’ came into force. These privacy laws change the way personal data is handled online. The law includes… Read more
How do Google Analytics Cookies work?
All websites use cookies, but what exactly are they? Google Analytics cookies are specific cookies which help to improve the user’s experience on your website,… Read more
GACP Summit 2017 | Measurement for Growth: follow-up & end of our adventures
As you may have seen on our social networks and on our hashtag #UniversemSF, the Universem team was proudly represented at the recent Google Analytics… Read more
Universem enters the worldwide top 100 of ‘Google Tag Manager Certified Partner’
The whole team is very proud and enthousiast to announce the great news: Universem is now ‘Google Tag Manager Certified Partner’ ! It is an… Read more
Google Tag Manager: manage your tags in just a few clicks!
It’s now been more than a year (October 2012) since Google launched Google Tag Manager – its new tag management tool. More and more companies… Read more
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