How to optimise my site for voice search?
The number of voice search queries increase rapidly. How should you optimise your website according to this trend? Here is a question that is still… Read more
SEO
The leading trends at the SEO Campus Paris 2018
On the 22nd and 23rd of March 2018, part of Universem’s SEO team was in Paris for the 2018 edition of the SEO Campus. Every… Read more
Voice Search is booming: make yourself heard!
Jeff Bezos: “Alexa, buy me something from Whole Foods.” Alexa: “Buying Whole Foods.” Jeff Bezos: “Wait, what?” This tweet quickly spread around the internet and… Read more
Gain greater visibility via Google Posts
You can now enhance your business’s web presence using Google’s new Post feature. Previously available only to large companies, this function has recently been rolled… Read more
Google Images new filters available on mobile
Did you notice the coloured filter buttons on Google Images? This feature had been announced by Google in 2016 (first tests were reported in March… Read more
Become your own media through Inbound Marketing!
How to turn strangers into customers through Inbound Marketing ? Use your Owned Media, the media that belongs to you, to bring the customer to… Read more
The major trends of SEO Campus Paris 2016
Last month, Universem’s SEO team went to the SEO Campus organised in Paris on 7 and 8 april. For 2 days, our team attended almost… Read more
Content marketing: what impact does it have on my company’s ranking?
If you have even a passing interest in the world of the Internet, then you’ll know that it’s everywhere! Content marketing or drafting high-quality content… Read more
Find out about XML sitemaps for videos
Videos are very visible to search engines. Google gives them a great deal of prominence, for example, because users search for them and they can… Read more
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