SEO Benelux: The event to grow your business
The season of events and trade shows has started again. For us at Universem, this means examining the wide range of Digital Marketing events and… Read more
SEO : référencement naturel
Google I/O Conference 2019: what’s new for SEO?
Spring is the season of cleaning up the old and bringing in the new. So too with Google. At the annual Google I/O developer conference… Read more
Featured Snippet and People Also Asked: our advice for your natural web indexing
Featured snippets and People Also Asked bear witness to advances in search engine use aimed at offering internauts the most appropriate response by endeavouring to… Read more
Mobile-first: how to perform in the new Google index
Google pays great attention to changes in behaviour and seeks at all times to adapt as best as possible to new user habits. It regularly… Read more
Feedback on the Search Marketing lectures at SMX Paris 2018
Search Marketing professionals have attended the SMX Paris for 9 years now. Lectures are focused on changes in marketing on search engines and also on… Read more
How to optimise my site for voice search?
The number of voice search queries increase rapidly. How should you optimise your website according to this trend? Here is a question that is still… Read more
The leading trends at the SEO Campus Paris 2018
On the 22nd and 23rd of March 2018, part of Universem’s SEO team was in Paris for the 2018 edition of the SEO Campus. Every… Read more
Voice Search is booming: make yourself heard!
Jeff Bezos: “Alexa, buy me something from Whole Foods.” Alexa: “Buying Whole Foods.” Jeff Bezos: “Wait, what?” This tweet quickly spread around the internet and… Read more
Gain greater visibility via Google Posts
You can now enhance your business’s web presence using Google’s new Post feature. Previously available only to large companies, this function has recently been rolled… Read more
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