Featured snippets and People Also Asked bear witness to advances in search engine use aimed at offering internauts the most appropriate response by endeavouring to… Read more
Google pays great attention to changes in behaviour and seeks at all times to adapt as best as possible to new user habits. It regularly… Read more
Search Marketing professionals have attended the SMX Paris for 9 years now. Lectures are focused on changes in marketing on search engines and also on… Read more
The number of voice search queries increase rapidly. How should you optimise your website according to this trend? Here is a question that is still… Read more
On the 22nd and 23rd of March 2018, part of Universem’s SEO team was in Paris for the 2018 edition of the SEO Campus. Every… Read more
Jeff Bezos: “Alexa, buy me something from Whole Foods.” Alexa: “Buying Whole Foods.” Jeff Bezos: “Wait, what?” This tweet quickly spread around the internet and… Read more
You can now enhance your business’s web presence using Google’s new Post feature. Previously available only to large companies, this function has recently been rolled… Read more
Did you notice the coloured filter buttons on Google Images? This feature had been announced by Google in 2016 (first tests were reported in March… Read more
How to turn strangers into customers through Inbound Marketing ? Use your Owned Media, the media that belongs to you, to bring the customer to… Read more
