How to match the fast evolving consumer needs? – Google Marketing Live 2022
On May 24th & May 25th 2022, we had the chance to attend the Google Marketing Live conference in Zurich gathering large customers and agencies… Read more
SEA
Combining SEO and SEA: the winning synergy
Wondering which practice, between SEO and SEA, would be more useful for your website? Why not combine the two? Of course, each of them has… Read more
Google Shopping Free Listing: What does it mean for our e-commerce?
In the middle of the Covid-19 crisis, many retailers had to close their physical point of sales. In order to support these companies to find… Read more
BATIBOUW & ONLINE ADVERTISING, A NO-BRAINER. BUT HOW?
The biggest Belgian construction fair will open its doors on Thursday February 27th. All marketers in the construction sector (or a big part of them)… Read more
Do I really need to call upon an SEA agency?
Good question, don’t you think? This is a question we are frequently asked by marketing managers. For, in certain cases, a company can choose to… Read more
Go for Google Shopping to boost your e-commerce!
Looking for more visibility for your e-shop? Find out how, in a sector as competitive as it is, to generate ultra-qualified traffic. Google Shopping, what… Read more
How to get the most of your AdWords campaigns thanks to Web Analytics? – Digital First 2015
Recently, Universem gave a conference at Digital First 2015, the largest Digital Marketing & Digital Transformation fair in Belgium. We wanted to highlight the importance… Read more
What’s essential to boost your sales : Dynamic remarketing !
A visitor rarely buys during his first visit on a website. Best case? He will ad an article in his bag. At this point, the… Read more
6 good practices to increase the ROI of your Remarketing campaigns
During the previous weeks, we’ve already described some remarketing possibilities. Today I suggest we go through the different points you have to respect in order… Read more
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