BATIBOUW & ONLINE ADVERTISING, A NO-BRAINER. BUT HOW?
The biggest Belgian construction fair will open its doors on Thursday February 27th. All marketers in the construction sector (or a big part of them)… Read more
Digital Strategy
Universem and ObservePoint join forces to optimize your data analysis processes
Managing a 360° data environment might sometimes look like science fiction. However, properly implemented, analytics and marketing tags provide very high-quality data that every company… Read more
SEO vs SEA : reconciliation around the same digital strategy
SEA and SEO have long been considered two enemy brothers. Despite their very different visibility and functioning, these two Search techniques work for the same… Read more
Yves Rocher & Universem: A successful partnership in digital advertising – Video Case
It is unnecessary to present Yves Rocher, one of the most popular cosmetic brands since 1959! Beyond the trends of recent years, it’s been 60… Read more
Google Shopping: how to make the most of it for your e-commerce
Display your e-shop products directly in Google search results? It’s possible, with Google Shopping. Relying on the AdWords advertising interface, this type of high-performance campaign… Read more
A brief introduction to Social Selling
Social Selling? I Think you are misleading there my dear Sir… Social Media reshaped our world: it forced organisations to modify the way they are… Read more
The importance of feedback in the B2B sales process
« Please try to be unbelgian » This small sentence introduces well the subject of today’s post. Creative concluding statement, don’t you think? This is… Read more
Become your own media through Inbound Marketing!
How to turn strangers into customers through Inbound Marketing ? Use your Owned Media, the media that belongs to you, to bring the customer to… Read more
Why is web-to-store essential to your marketing strategy?
You still think allying e-commerce and web-to-store is not necessary? How can you be present on the web without having an e-shop and drain qualified… Read more
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