Voice Search is booming: make yourself heard!
Jeff Bezos: “Alexa, buy me something from Whole Foods.” Alexa: “Buying Whole Foods.” Jeff Bezos: “Wait, what?” This tweet quickly spread around the internet and… Read more
Digital Strategy
A brief introduction to Social Selling
Social Selling? I Think you are misleading there my dear Sir… Social Media reshaped our world: it forced organisations to modify the way they are… Read more
Become your own media through Inbound Marketing!
How to turn strangers into customers through Inbound Marketing ? Use your Owned Media, the media that belongs to you, to bring the customer to… Read more
Why is web-to-store essential to your marketing strategy?
You still think allying e-commerce and web-to-store is not necessary? How can you be present on the web without having an e-shop and drain qualified… Read more
The major trends of SEO Campus Paris 2016
Last month, Universem’s SEO team went to the SEO Campus organised in Paris on 7 and 8 april. For 2 days, our team attended almost… Read more
A spectacular “About us” page: 5 pieces of advice
The “About us” page is one of the most viewed on a website. Here are 5 pieces of advice that will help you score points… Read more
Mobile strategy: why should you implement one and which solution should you go for?
Most companies are unfortunately lagging behind when it comes to keeping pace with the rapidly-growing mobile market. The result is a disastrous user experience and… Read more
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