Managing a 360° data environment might sometimes look like science fiction. However, properly implemented, analytics and marketing tags provide very high-quality data that every company… Read more
SEA and SEO have long been considered two enemy brothers. Despite their very different visibility and functioning, these two Search techniques work for the same… Read more
It is unnecessary to present Yves Rocher, one of the most popular cosmetic brands since 1959! Beyond the trends of recent years, it’s been 60… Read more
Jeff Bezos: “Alexa, buy me something from Whole Foods.” Alexa: “Buying Whole Foods.” Jeff Bezos: “Wait, what?” This tweet quickly spread around the internet and… Read more
Social Selling? I Think you are misleading there my dear Sir… Social Media reshaped our world: it forced organisations to modify the way they are… Read more
How to turn strangers into customers through Inbound Marketing ? Use your Owned Media, the media that belongs to you, to bring the customer to… Read more
You still think allying e-commerce and web-to-store is not necessary? How can you be present on the web without having an e-shop and drain qualified… Read more
Last month, Universem’s SEO team went to the SEO Campus organised in Paris on 7 and 8 april. For 2 days, our team attended almost… Read more
The “About us” page is one of the most viewed on a website. Here are 5 pieces of advice that will help you score points… Read more
