SEO vs SEA : reconciliation around the same digital strategy
SEA and SEO have long been considered two enemy brothers. Despite their very different visibility and functioning, these two Search techniques work for the same… Read more
Digital Strategy
Yves Rocher & Universem: A successful partnership in digital advertising – Video Case
It is unnecessary to present Yves Rocher, one of the most popular cosmetic brands since 1959! Beyond the trends of recent years, it’s been 60… Read more
Voice Search is booming: make yourself heard!
Jeff Bezos: “Alexa, buy me something from Whole Foods.” Alexa: “Buying Whole Foods.” Jeff Bezos: “Wait, what?” This tweet quickly spread around the internet and… Read more
A brief introduction to Social Selling
Social Selling? I Think you are misleading there my dear Sir… Social Media reshaped our world: it forced organisations to modify the way they are… Read more
Become your own media through Inbound Marketing!
How to turn strangers into customers through Inbound Marketing ? Use your Owned Media, the media that belongs to you, to bring the customer to… Read more
Why is web-to-store essential to your marketing strategy?
You still think allying e-commerce and web-to-store is not necessary? How can you be present on the web without having an e-shop and drain qualified… Read more
The major trends of SEO Campus Paris 2016
Last month, Universem’s SEO team went to the SEO Campus organised in Paris on 7 and 8 april. For 2 days, our team attended almost… Read more
A spectacular “About us” page: 5 pieces of advice
The “About us” page is one of the most viewed on a website. Here are 5 pieces of advice that will help you score points… Read more
Mobile strategy: why should you implement one and which solution should you go for?
Most companies are unfortunately lagging behind when it comes to keeping pace with the rapidly-growing mobile market. The result is a disastrous user experience and… Read more
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