Webinar ‘Google Analytics 4, what’s in it 4 you?’ – Register now!
Google Analytics 4, you have undoubtedly heard a lot about it. But what concrete advantages does this new version have? To list and clarify this… Read more
Blog
Retail Marketing Tomorrow – key takeaways
Missed out on our panel event Retail Marketing Tomorrow? No worries! We present you a brief summary of our event, with the essentials of each… Read more
Meet our new Head of Web Analytics
Amandine Duchesne talks about her new role as Head of Web Analytics. And what exactly does it entail for Universem and for our customers? What… Read more
Retail Marketing Tomorrow Announcement
We are proud to announce our panel event ‘Retail Marketing Tomorrow’ on Tuesday April 27, starting at 2:00 PM until 3:15 PM. Thierry Geerts (Google)… Read more
How and why will iOS 14.5 affect your digital marketing?
The iOS 14.5 update will change the way advertisers interact with Internet users. Everyone is trying to prepare for the changes as best they can… Read more
6 digital marketing trends for 2021
2020 was a year we certainly won’t forget any time soon… a year that has brought a marked acceleration in terms of digital transformation. Energized… Read more
SEO Next Gen 2020: a recap
For Universem, October 2020 was dedicated to our SEO Next Gen event. This event was planned for the second year in a row, although this… Read more
Google Shopping Free Listing: What does it mean for our e-commerce?
In the middle of the Covid-19 crisis, many retailers had to close their physical point of sales. In order to support these companies to find… Read more
The new lockdown in Belgium means a 100% online Black Friday sales for retailers
We know that 2020 will have been a very particular year full of uncertainty. The Covid-19 pandemic has changed buying patterns and shifted consumer behaviour,… Read more
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