This Friday 29/04, join us at the Digital Transformation Forum and discover what challenges, opportunities and impacts result from digital transformation. Twelve experts will be present to advise you on the most relevant digital levers to generate more image and economic benefits.
Digital Transformation is at the center of every corporate strategy. It’s a key challenge that is emerging in different environments and involves a variety of issues. Embracing digital transformation in enterprises has important benefits such as cost effectiveness, improvement in productivity and customer engagement. The scope of these transformations varies greatly and may relate to management, services and products, brand strategy, or innovation policies.
While Digital Transformation impacts the way we work (process, tools, etc.), it also deeply impacts the way companies communicate to all stakeholders in their industry, from customer to supplier or internal organization and employees for instance.
Digital Transformation from a marketing point of view
Sébastien François, Partner & Co-Founder of Universem, will be one of the speakers present at the Digital Transformation Forum. He will explain you how to take advantage of the Digital Revolution and obtaining return on investment from Digital Transformation.
Several practical examples will be given about how to better understand, acquire, convert & retain customers while measuring precisely the return on investment of each action online as well as offline.
It has always been very important to target the right person with the right message according to the context. We’ll show some examples of how Digital Advertising can help being « customer centric » and for instance allow you to target better than it has ever been possible in the past. Especially now it’s possible to modify advertising in real time according to the context : weather, automobile traffic, etc.
On one hand, the customer’s journey is getting more complex. But on the other hand, tools, processes & Digital Intelligence methods exist and are developping really fast, allowing us to better convert a visitor into a customer and understand the behaviour of customers and the impact of each campaign online and offline. Several topics of this field will be discussed among which “How to analyze the right KPI according to the right target” and “How to make the links between interactions made by users in shops or online”.
Can’t wait to participate to this major event? Register now and bring a guest for free!
See you Friday!