The biggest Belgian construction fair will open its doors on Thursday February 27th. All marketers in the construction sector (or a big part of them) are putting the finishing touches to all preparations to make this event a success again.

But how do you tackle your online advertising? Discover why a decent digital marketing preparation, with SEA in particular, is that important for Batibouw and how you can do this.

Offline, online and multiple touchpoints

We do not have to convince anyone anymore of the importance of online, of course in combination with all offline actions. Simultaneously with the customers’ purchasing process with multiple touch points, you should also develop a process around your online advertising. The peak period around Batibouw is the perfect opportunity to review and optimize this process.

The ROI of your online ads depends primarily on your targeting strategy and the way you activate and build up a relevant audience. Online advertising is becoming more and more important, especially if you know that builders and renovators are increasingly searching online in Belgium. The growth of searches for home and garden products grew by 14% in 2019 compared to 2018 and this trend continues well this year.


To fine-tune your online campaigns before, during and after Batibouw, Universem made a handy checklist for the 3 phases.

Download it here:

Batibouw online advertising checklist by Universem

or contact us so we can have a look together on how you can optimize your online advertising.

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